Females and Fast Franchises
Happy International Women’s Day! Today is a global day for celebrating women and their achievements and ensuring a bright future for females around the world. There are many great women of influence throughout the franchising sector doing innovative and inspiring things every day. Congratulations to you all; the franchise market has a lot to thank you for.
BRW’s list of Fast Franchises for 2013 has recently come out and a few notable trends regarding women and franchising can be seen. This is the 9th year of the magazine’s annual report listing the franchises with the highest revenue increase over the past 3 years, and the 2013 stats show a clear trend emerging.
Service based franchises appear to be more popular than ever before, particularly those contributing to making us fitter, healthier and overall more attractive. In at number one on the list that includes 24 hour gyms and healthy take away retailers is the beautifying Laser Clinics Australia (LCA), a non-surgical cosmetic treatments company with a largely female client base.
As LCA founder and managing director Alistair Champion asserts that “females now control the majority of the household consumer spending”, it can be surmised that these flourishing franchises have a lot to thank the ladies for.
To reach the top spot on the Fast Franchise charts, LCA have seen an average revenue growth of 246% over the past three years, a phenomenal expansion. With such a rapidly growing female economy in Australia, LCA are targeting the right market at the right time and can thank the women both visiting and working for their clinics for helping these healthy figures tick over.
But this positive boost to the economy from the female market is not the only noticeable feminine franchise trend to come out of BRW’s report. The company assessments also highlight an alarming lack of female CEOs amongst the 25 companies on the Fast Franchise list. Although a number of these soaring businesses were founded/co-founded by women, including Boost Juice Bars (ranking in at number 23) and Chocolateria San Churro (#12), not a single one of the top 25 have a female appointed CEO.
This can be taken as just another reason to embrace International Women’s Day and the feminist notions it promotes. Get out there and take the franchise world by storm ladies!
“Remember, Ginger Rogers did everything Fred Astaire did, but backwards and in high heels” – Faith Whittlesey