Recent Posts

Ready or not, here it is… Changes to the Franchising Code of Conduct

September 12 2014, By , No Comments

Following an extensive review of the Franchising Code and the publication of the Wein Report the Government has initiated amendments to the existing regulatory framework by introducing, effectively, a new Franchising Code of Conduct. This article and associated paper focus on the affects of the new Code on the terms and conditions of franchise agreements and…

Elvis Has Left the Building: Why Your Customers are Walking Away

April 11 2014, By , No Comments

It would be a rare day that CEOs and business owners aren’t looking to their sales force to drive revenue growth via customer acquisition and retention. At the same time, it is no secret that customer purchasing behaviour has shifted radically and changed the rules of engagement for most companies. Only last year, Harvard Business Review…

What are the Implications of the Proposed Changes to the Franchising Code of Conduct?

April 8 2014, By , No Comments

Following on from last year’s review of the Franchising Code of Conduct by Mr Alan Wein (see here), the Government has recently released an exposure draft of amendments to the Franchising Code of Conduct and relevant provisions in the Competition and Consumer Act 2010 (‘the CCA’), along with a ‘Future of Franchising’ statement on the policy…

Top Trends in Digital Marketing for 2014

February 16 2014, By , No Comments

2014 is now well underway, so it’s time to consider how your franchise business will tackle the coming twelve months in the virtual world. Where are smart franchisees investing in online and what may give you the edge? With massive leaps in digital over the last 2 years in both physical devices and online technologies,…

How to Reduce Costs Without Destroying Your Business

February 11 2014, By , No Comments

When times are tough, reducing costs are an essential part of business survival. The problem is many executives adopt a “slash and burn” approach to reducing costs that can help in the short term, but reap significant long term damage on the ability of the business to prosper. There is an alternative. A strategic approach…

Improve Response Times

November 7 2013, By , No Comments

Improving Customer Service Digitally – A Case Study Digital systems are critical in business today. We use them to drive sales, manage stock, manage projects, track customer data and a vast array of other functions. It’s common knowledge that having your website on page 1 of Google for your main keywords will result in more…

Does franchising hold the answers for you?

October 2 2013, By , No Comments

Most people who inquire about franchise business opportunities are in a state of flux about their working life, career direction or business investment options.  There are many issues that people consider, such as: Lack of satisfaction or opportunity for growth in their current job versus security of employment Is my current occupation/job fulfilling my needs…

Franchise Recruitment Philosophy

June 27 2013, By , No Comments

“Selling franchised businesses is a contradiction in terms and that is why you should not be selling franchises you should be recruiting franchisees. It is better to create an environment where the prospective franchisee can make an informed decision.” There is much behind this philosophy, let me explain. The contradiction is about the fact that…

Moving your Business to the Mobile Web

May 22 2013, By , No Comments

In the last two years mobile web usage has tripled, which accounts for roughly 15% of all your web traffic. That’s 1 in every 7 customers. This number may be as high as 4 out of 7 by this time next year. So no matter where you fit in the franchise, the question is, are…

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